Make sure to use the right social media platforms. Facebook, Twitter, and Instagram are great places to start. Instagram and Pinterest are particularly beneficial for B2B contractors. YouTube, which is popular among both B2C and B2B audiences, is a great way to market your business. It’s a great way to engage with your audience while staying top-of-mind. By using these tools effectively, you’ll soon see more contractor leads than ever before.
Listed Below Are Some Tips For Contractor Marketing
Get testimonials from happy customers. Many people base their decision on a happy customer’s feedback. Unfortunately, most customers won’t write a testimonial unless they have a bad experience. In order to get positive customer reviews, contractor marketing strategies must have a process for asking satisfied customers to write them. This usually involves contacting past customers. If you don’t have many satisfied customers, consider reaching out to millennials to get a few positive reviews.
Start with Google My Business. You can claim your listing within a week, and it’s free. Then, focus on building a presence on social media and a content-rich website. This is the most effective way to go beyond word-of-mouth advertising and get more sales. If you’re a contractor looking to expand beyond local referrals and get more clients, consider investing in contractor marketing. You’ll be glad you did!